What if you could rewire your brain quickly using sound, light, and vibration?
Most holistic practitioners recognize the brain's power, but few understand how to effectively program it.
But what if you could help your clients more without prescribing medication or adding another invasive tool to your practice?
In a world where burnout, anxiety, and emotional dysregulation have become default states, even the most powerful healing modalities can hit a wall. Talk therapy, mindfulness, and breathwork offer meaningful shifts, but they often operate at the surface, struggling to reach the deeper circuitry where long-held patterns reside.
That’s where brainwave entrainment comes in, a little-known but rapidly evolving field that uses sound, light, and vibration to shift the brain into specific, optimized states. And at the forefront of this movement is Joe Verona, a certified hypnotist, audio-visual entrainment instructor, and pioneer based in Stuart, Florida.
For 30+ years, Joe has studied how frequencies affect consciousness, not just for deep relaxation or focus, but to support trauma healing, depression, ADHD, and even psychedelic therapy.
But what makes Joe’s work different is this:
He’s not just creating sessions; he’s teaching practitioners how to use brainwave entrainment to make their own methods more impactful.
So, what if the missing piece in your healing practice isn’t what you’re doing but the state your clients are in while receiving it?
This MBNews story explores the science, the myths, and the opportunity behind this powerful (and still underestimated) modality.
From Frustrated Meditator to Pioneer of Brainwave Healing
Like many of us, Joe Verona’s journey into wellness started with a single, frustrating problem: he couldn’t meditate.
"The last song I heard on the radio just kept looping in my head," Joe recalled. "I wanted to quiet my mind, but I couldn’t shut it off."
That changed the day he discovered a simple 20-minute binaural beat audio file online, an early experiment in brainwave entrainment. The effect was instant and profound.
"It not only cleared the music from my head, it took me into one of the deepest meditative states I’d ever felt," said Joe. "That was it. I needed to understand how this worked."
What started as curiosity became a 30-year calling. Joe went on to become general manager at Transparent Corporation, one of the first companies to develop brainwave entrainment software. There, he helped craft audiovisual sessions that altered brain states for everything from focus to relaxation. But when the company pivoted toward AI-generated content, and away from empowering people to create their own, Joe saw a troubling shift.
“People were asking for education, not just experiences,” he explained. "They wanted to understand how it worked and use it for their own growth, but there was no trustworthy source out there."
That gap inspired Joe to launch his own platform, first as “Get Rewired”, now known as AllAboutAVE.website. Through online courses, practitioner training, and custom session creation, Joe is bringing clarity to a field that’s often buried in pseudoscience and hype.
But make no mistake, Joe is not here to sell miracle tones or spiritual shortcuts. His mission is grounded in neuroscience, informed consent, and practical outcomes.
"There’s a lot of misinformation out there, especially on YouTube," Joe said. "People think binaural beats can make you grow taller or unlock psychic powers. That kind of hype discredits the real, measurable science behind this work."
At the heart of Joe’s work is a simple but radical idea: if you can tune your brain, you can change your life.
He’s teaching clients and practitioners alike how to do just that,by leveraging specific frequencies to help people focus, sleep, heal from trauma, and even enter altered states of consciousness.
The Science Behind the Sound: What Brainwave Entrainment Really Is (And Isn’t)
There’s a reason people get skeptical when they hear the term “binaural beats.” The internet is flooded with sensational claims, audio tracks that promise to unlock hidden genius, induce lucid dreams, or manifest wealth overnight.
According to Joe Verona, most of that is nonsense.
"If you search 'binaural beats' on YouTube, you'll find tracks that claim they can help you grow taller or read a book without opening it," Joe said. "That kind of misinformation hurts the field."
So what’s actually real?
At its core, brainwave entrainment is the process of using external rhythmic stimuli,sound, light, or touch,to shift the frequency of your brainwaves. This can help you move into different mental states, such as:
Beta (14–30 Hz) for alertness and focus
Alpha (8–13 Hz) for calm and creativity
Theta (4–7 Hz) for deep meditation and subconscious access
Delta (0.5–3 Hz) for deep sleep
Gamma (30–100 Hz) for heightened awareness and cognitive processing
Different modalities target these frequencies in different ways:
Audio: Binaural vs. Monaural Beats
Binaural beats work by sending two slightly different tones to each ear. Your brain perceives the difference, a kind of “phantom beat”, and synchronizes with that frequency. But there’s a catch.
"Binaural beats don’t actually entrain the brain directly,” Joe explained. “They promote hemispheric synchronization, getting both sides of your brain to work together. But the signal is too weak to cause true entrainment."
In contrast, monaural beats, where the tones are blended before reaching the ear, can create measurable entrainment because the signal is strong enough to provoke a cortical response.
This technical distinction matters. Many people believe they’re using brainwave entrainment when they’re really just stimulating relaxation without lasting neurological shifts.
Visual: Light Flicker Technology
The visual cortex takes up a much larger portion of the brain than the auditory cortex, which is why flickering lights can be a more powerful entrainment tool than sound alone.
Devices that pulse light at specific frequencies can shift brain states rapidly. But Joe cautions they’re not for everyone:
"Light flicker is powerful enough to cause seizures in sensitive individuals. That’s why I always ask about photic sensitivity before recommending it."
Still, for the right user, visual entrainment can create profound states of focus, stillness, or visionary insight, especially when paired with sound or tactile stimulation.
Tactile: The Rise of Vibration-Based Entrainment
Perhaps the most exciting,and least understood,modality is vibrational entrainment. Using vibroacoustic beds or devices that pulse at certain frequencies, Joe and other pioneers are exploring how the body can feel its way into a different brain state.
"It’s still a new frontier," Joe said. “But vibration may actually be more effective for certain frequencies,especially gamma,because it bypasses the limitations of sound and light.”
This approach is already being used in psychedelic therapy and ketamine-assisted sessions, where synesthetic crossover (hearing color, feeling sound) enhances the immersive healing experience.
From Focus to Psychedelics: The Expanding Applications of Brainwave Entrainment
What began as a personal solution to meditation frustration has evolved into a multidimensional tool with wide-reaching applications, and Joe Verona is helping both practitioners and wellness seekers unlock its full potential.
"Brainwave entrainment can be clinical, esoteric, or even recreational," Joe explained. “It really depends on what the person wants to achieve."
Here are just a few of the ways people are using entrainment with or without professional facilitation.
For Focus and Mental Clarity
In a world where distractions are endless and attention spans are shrinking, brainwave entrainment offers a clean, non-pharmaceutical option for improving focus and cognitive performance.
By guiding the brain into beta wave frequencies, users can prime their minds for productivity, problem-solving, and sustained mental effort.
This application is especially powerful for:
Professionals working long hours on digital devices
Students preparing for exams
People with ADHD or attention challenges
For Relaxation and Stress Recovery
On the flip side, many people turn to alpha or theta frequencies to help reduce stress, soften anxiety, and regulate their nervous system.
"Even just one session can make you feel more relaxed," Joe noted. "But with repeated use, the effects become more lasting.”
These frequencies support the body’s rest-and-digest state and can be helpful for:
Sleep optimization
Anxiety management
Creative flow and ideation
Meditation or breathwork integration
For Altered States and Consciousness Exploration
Not all uses are clinical,and that’s where things get interesting.
Joe works with individuals (and increasingly, wellness facilitators) who use entrainment to induce out-of-body experiences, lucid dreams, or enhanced states of consciousness, all without external substances.
"It’s amazing how deep you can go with just audio and light," Joe shared. "People are shocked when they realize what their own mind is capable of accessing."
As altered states become more integrated into mainstream healing, especially through psychedelic-assisted therapies ,tools like entrainment are becoming key allies for safe, intentional journeys.
For Psychedelic and Ketamine Therapy Integration
Today, many ketamine clinics, therapists, and even spas are incorporating brainwave entrainment into their psychedelic protocols.
"In the ‘60s, people tripped with strobe lights and sound. Now it’s coming full circle,but with more intention and science,” Joe said.
Using vibroacoustic beds, rhythmic lighting, and targeted audio tracks, practitioners are helping clients access more profound emotional processing, without overwhelming the nervous system.
This application is particularly promising for:
Trauma processing
Depression relief
Synesthesia (cross-sensory experiences)
Deepened integration between sessions
Misconceptions, Misuse, and the Mission to Educate
Despite decades of experience, Joe Verona’s journey in brainwave entrainment hasn’t been without obstacles.
From day one, he ran into a major issue: no one really understood what brainwave entrainment was. Most people, including medical professionals, mistakenly lump it in with binaural beats, unaware that true entrainment requires more powerful modalities like monaural beats, light flickers, or vibration.
"The misinformation online is rampant,” Joe said. “You’ll see YouTube videos promising to unlock superpowers with binaural beats. It discredits the real science.”
This confusion pushed Joe to create his own training programs to educate both practitioners and the public on the real mechanics and safe application of brainwave entrainment.
But misinformation isn’t the only risk. Overuse is another.
"I had a client who did two hours of gamma sessions daily for a year. He lost his job, ruined his marriage, he spiraled,” Joe recalled. “These tools are powerful. They need to be used with intention and balance.”
Marketing his work has also been a challenge. As a teacher and technician at heart, Joe admits that promotion isn’t his strength. That’s why he’s seeking partnerships to help him reach more practitioners and users who are ready for serious mind-body transformation.
Turning Frequencies into Impact
While the journey into brainwave entrainment began as a personal search for mental clarity, it has since evolved into decades of meaningful impact, both for individuals and the wellness field at large.
With over 30 years of experience and a certification in professional hypnosis, Joe has helped clients achieve everything from deep relaxation and better sleep to improved focus, emotional regulation, and even relief from ADHD and depression symptoms.
“I customize sessions based on what people want to accomplish, whether it’s meditation, altered states, or just learning how to relax again,” said Joe.
His work doesn’t stop at one-on-one client sessions. Joe has also developed a comprehensive course for anyone wanting to understand or practice brainwave entrainment, including a quick-start version for those who simply want to learn how to build effective sessions using existing hardware. This dual-path approach ensures accessibility without compromising depth.
Joe’s courses serve dual purposes: they educate curious users and equip clinicians with tools to integrate into their own practices. Whether a practitioner wants to support patients with anxiety, ADHD, depression, or guide them through psychedelic-assisted therapy, brainwave entrainment offers a powerful adjunct to traditional modalities.
“It can evolve with you,” said Joe. “You might start using it to relax. Later in life, you might use it to improve sleep, or focus, or even manage depression.”
Joe’s training gives practitioners the flexibility to incorporate audio, visual, and tactile tools into sessions depending on their clientele and desired outcomes. With the rise of vibroacoustic beds, external light arrays, and wearable tech, brainwave entrainment is becoming more accessible and more powerful.
He’s also collaborated closely with device manufacturers, creating tailored sessions that power some of the most advanced audiovisual stimulation tools on the market. By aligning his programs with hardware innovators, Joe is expanding both his reach and the credibility of this emerging space.
Equally important is Joe’s mission to shift public understanding,debunking myths about binaural beats and advocating for a more scientific, nuanced conversation around entrainment. He’s actively creating a library of clear, practical education for both consumers and health professionals.
And this is just the beginning.
What’s Next for All About AVE
Joe is currently expanding his curriculum with advanced modules covering more esoteric applications, like inducing out-of-body experiences and exploring dual-frequency stimulation. He’s also in talks to partner with clinicians and manufacturers, offering affiliate-based collaborations that help bring high-quality brainwave education to the forefront of wellness and mental health.
“I just added a quick-start course for people who want to make sessions for their machines,” said Joe. “Now I’m focused on the advanced side, subliminal messaging, complex frequencies, and all the really cool stuff that comes next.”
As brainwave entrainment continues to gain attention in clinical, esoteric, and everyday settings, Joe Verona stands as both guide and guardian, ensuring this powerful modality is used with wisdom, intention, and integrity.
A New Wave of Mind-Body Medicine
In a world where mental overstimulation, chronic stress, and emotional misalignment are at an all-time high, Joe Verona is offering something rare: a grounded, science-based approach to rewiring the brain using sound, light, and vibration.
With more than three decades of experience, Joe has become a trusted guide for both individuals and practitioners exploring the frontier of brainwave entrainment. His commitment to education, integrity, and innovation is helping to bring this modality out of the shadows of skepticism and into the hands of those who need it most.
Whether you’re a clinician looking to offer new tools for transformation or a curious mind ready to take control of your inner state, Joe’s work proves that healing and harmony can begin with a single frequency.
Are You a Practitioner Looking to Expand Your Impact?
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